Bachelor of Arts in Communication
DEPARTMENT DESCRIPTION
The Department of Communication forms competent, creative, and ethical practitioners, educators, and audiences of traditional and new media. Infused with Ignatian values of excellence, service and the promotion of justice, its programs blend theory and practice in preparing students to work at the cutting-edge of multimedia production, journalism, media studies, advertising, and public relations.
COURSE DESCRIPTION
Bachelor of Arts in Communication (BA COMM)
Founded on scholarship, research methods and ethics, undergraduate students focus on their studies in communication on one of four concentrations – image & sound production, journalism, media studies, or advertising & public relations. They complete their studies with a summer work experience in related industries and with the crafting of a semester-long research or project thesis. (Ateneo De Manila University, 2014)
OBJECTIVES
The program aims to:
- Broaden the students intellectual and cultural horizons;
- Foster a commitment of nationalism balanced by a sense of internationalism;
- Cultivate a capacity for independent, critical, and creative thinking;
- Infuse a passion for learning with a high sense of moral and intellectual integrity;
- Develop a self-motivated learners with independent learning skills that will enable them to successfully complete their undergraduate education via the distance mode;
- Provide a generalist type of basic tertiary education that will also develop competencies in communication and computer use.
*Full Curriculum
CAREERS
BES AES majors will be equipped to pursue careers in:
- Curriculum and materials development for alternative education programs
- Teaching in the non-formal education or alternative education programs
- Training and human resource development
- Education-related development work, such as the design and delivery of health education programs and environmental advocacy programs (University of the Philippines Open University, 2014)
References Ateneo de Manila University. (2014, July 3). Department of Communication. Retrieved from Ateneo de Manila University: http://www.admu.edu.ph/ls/soss/communication
University of the Philippines Open University. (2014, July 3). Associate in Arts. Retrieved from University of the Philippines Open University:
http://www2.upuo.edu.ph/index.php?option=com_content&view=article&id=134%3Aaa&catid=4&Itemid=6
