Bachelor of Science in Business Administration

Major in Marketing Management

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Program Overview

The BSBA-MM program trains students to become innovative and strategic marketing professionals. It covers consumer behavior, branding, digital marketing, and sales management, while emphasizing ethical practices and social responsibility. With hands-on projects and real-world applications, students are equipped to thrive in dynamic local and global markets.

View the Prospectus
The objectives of the school are the following:
- Equip students with the knowledge and skills needed to be effective practitioners in the field of business and management.
- Develop in the students an entrepreneurial spirit in order to significantly contribute towards the development of the city and the region.
- Provide students with academic and professional training that is grounded on faith in God and the Jesuit ideals.
- Develop in the students a sense for ethical business practice and care and concern for the environment.

Alumni Highlights

The source of inspiration and a testament to the university's impact. From diverse backgrounds, they've excelled in their fields and continue to support our alma mater.

Fatima Grace Ebojo
Fatima Grace Ebojo@fatimagraceebojo
Ateneo isn't just an institution. It gave me the best 12 years of my life. It taught me how to be the best version of myself, it taught me how to love unconditionally and be a man and woman for others. All I am today is because of my parents and Ateneo…Ateneo taught me to give more and be compassionate to see all people as equals. Ateneo, will always be home. No school I went to today can compare to the joy, love and care Ateneo gave me. I will forever stand with the blue & white. Gracias, Ateneo! <3
Shelly Baguio
Shelly Baguio@shellybaguio
If you have already graduated from this institution, you can be confident that you received a first-class qualification with a focus on practical skills and professional relevance, giving you excellent prospects for employment and career development. If you are currently studying in this institution, you have made a great decision. You can be assured that your qualification will be on the path to a promising future.
Michael Vincent Caceres
Michael Vincent Caceres@michaelvincentcaceres
Ateneo, symbol of excellence. A complete package in liberal education, hard science and business development.

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